AISIN and Riken, the official AISIN importer in the Philippines, joined forces to ring in the Christmas festivities at Okada Manila on December 6, 2023. Amidst the joyous celebration, AISIN took the opportunity to showcase its commitment to providing affordable auto parts by introducing two stellar additions – the ignition coil and fan motor.

In a dazzling display of innovation and holiday cheer, AISIN and Riken gathered their top-tier customers at Okada Manila for a Christmas celebration that went beyond the ordinary. Embracing the festive spirit and expressing gratitude for the continued support from their guests, AISIN took center stage to unveil the latest enhancements to its product lineup – the Ignition Coil and Fan Motor.

The Christmas celebration kicked off with a warm welcome from Mr. Oliver Ang, the President of Riken Motor Sales Inc. His opening speech set the tone for an inspiring and joyous evening, creating an atmosphere of camaraderie and appreciation.

Following the welcome address, Mr. Yasuhiro Nakamura, Managing Director of Aisin Asia, took the stage to emphasize AISIN’s growth in the Philippines. He highlighted the company’s dedication to expansion, market research, and development of products at optimal quality and price, all aimed at providing  a comprehensive portfolio and services to Philippine consumers.

A pivotal moment came with Mr. Keisuke Fukuda, newest Chief Representative of AISIN Philippines, shedding light on the strength and strategy behind AISIN’s Aftermarket products. Drawing a parallel between AISIN and an affordable auto parts mall, Fukuda together with Mr. Yoshitake Kazaoka and Mr. Yojiro Koga, President and Product Business Division Manager of ASIT, respectively, showcased the extensive product range, the insurance of procurement excellence with globally competitive suppliers, and underlined the quality assurance that distinguishes AISIN products in the market.

The evening was not just about business; it was infused with excitement through engaging activities. Guests participated in small games that not only livened up the atmosphere but also teased and highlighted AISIN’s innovative products. The slide puzzle and word search, featuring the Ignition Coil and Cooling Fan Motor, added an interactive element to the event. Moreover, great prizes were awarded to winners from the fortune wheel and paper fan game. And the best-dressed attendees were also recognized.

The evening concluded with Mr. Winston Ang, Vice President of Riken Motor Sales Inc., extending warm wishes for a Merry Christmas and expressing optimism about the continued partnership with AISIN taking a positive step forward.

In essence, the Christmas celebration at Okada Manila was more than just a gathering; it was a testament to AISIN’s commitment to innovation, quality, and affordability in the realm of auto parts. As the year comes to a close, AISIN and Riken look forward to a future of continued success and collaboration in the Philippines.

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