A month ago, on August 25, 2024, But First, Coffee marked a significant milestone with But First, Coff33: Kuz Coff33 Break, a much-anticipated event featuring NBA Champion Kyle Kuzma at the SM Mall of Asia Main Mall Atrium. This event was a remarkable blend of basketball, coffee, and brand innovation, drawing in fans of both the sport and coffee.

The day began with PR3-GAM3, a prelude that featured But First, Coffee’s current offerings, including the Sip N’ Save drink line, and showcased popular Event Carts with Coffee Bar, Matcha Bar, and Milky Bar experiences. This segment also provided a platform to discuss how to begin one’s coffee journey and reinforcing the brand’s commitment to growth.

As the excitement built, it culminated in the arrival of international basketball sensation Kyle Kuzma for the Kuz Coff33 Break. Fans swarmed from the first to the third floors, leaving Kuzma in awe of the overwhelming support. His first-ever public appearance in the Philippines created an electric atmosphere as attendees interacted with their basketball idol, enjoyed their favorite coffee drinks, and celebrated But First, Coffee’s achievements.

In just four years, But First, Coffee has evolved from a humble home-based coffee business in 2020 to a nationwide favorite with 180 branches and counting. Despite its rapid expansion, the brand upholds its mission to provide affordable, great tasting coffee for all. But First, Coff33: Kuz Coff33 Break not only highlighted this commitment but also showcased the brand’s ability to push boundaries and connect with diverse audiences through innovative partnerships and events.

But First, Coffee is no stranger to notable collaborations. Their partnership with Jinro to launch the Sun-Fizzed Sips drink line and collaboration with local chocolate brand Auro Chocolate for the Auro Series are just a few examples of how the brand is redefining the coffee landscape in the Philippines. These initiatives underscore their dedication to celebrating local culture while embracing fresh, international perspectives.

As we reflect on But First, Coff33: Kuz Coff33 Break, it’s evident that the event was more than just a promotional affair — it was a bold statement of where But First, Coffee stands in the market today and where it’s heading. But First, Coffee is proving that it’s ready to take on bigger challenges and solidify its place as a key player in the Philippine coffee scene.