Philippine agency Mullenlowe TREYNA capped off the first quarter of 2024 with its biggest haul to date from Asia’s most prestigious creative award shows, which includes some historic firsts for the Philippines.
Headlining this year’s haul is the Right To Care Card, developed in partnership with the Quezon City Gender and Development Council. The groundbreaking initiative empowered LGBT+ couples to make medical decisions for their partners, in a country still struggling with gender equality.
Video: https://www.instagram.com/p/C3jtnaBNqMt/
Right To Care first made waves at Spikes Asia, where it bagged Bronze for Healthcare, and a Grand Prix in the Glass Spikes category—a first for a Philippine agency. It also won big in Adfest, where it won a Silver Sustainable Lotus and a Gold PR Lotus, with the latter leading to a 2nd place win for PR Agency of the Year.
More recently, the same campaign also won two silvers at the 2024 Clio Awards, where it won two silvers for PR Launch and PR Public Affairs categories.
Right To Care is the latest in a string of award-winning PR campaigns from MullenLowe, which also include works for Domex and FWD Life Insurance. For its stellar showing in the field of public relations, the agency won Bronze for PR Team of the Year at the recently concluded Marketing Interactive PR Awards held in Singapore. MullenLowe emerged as the only Philippine agency to earn metal, edging out nominees from across Asia and Oceania regions.
For more information about MullenLowe TREYNA and their award-winning work, visit https://philippines.mullenlowe.com/
