PlayTime, the top contender in the online entertainment games industry in the Philippines, kicked off the Lunar New Year and festival season with exciting celebrations and sports advocacy, bringing the spirit of play and community to life through immersive experiences and remarkable partnership.

A Festive Food Crawl in Binondo

To welcome the Year of the Wooden Snake, the PlayTimeKada, alongside PlayTime Babe Kat Llegado, explored the heart of Manila’s Chinatown—Binondo—through a flavorful food crawl. Binondo, the world’s oldest Chinatown, became the perfect setting for PlayTime’s Chinese New Year celebration, where the team indulged in authentic flavors like the traditional fortune cookie, special hopia ube and savory dumplings.

They also engaged with the lively festivities and shared the real-time experience with PlayTime followers via livestream. The event captured the essence of prosperity, luck, and togetherness that the Lunar New Year brings.

On-Ground Fun at Sinulog and Dinagyang Festival

Beyond celebrating in Manila, PlayTime took part in two of the country’s biggest festivals—Sinulog in Cebu and Dinagyang in Iloilo—through exciting on-ground activations. During the week-long Sinulog festival, PlayTime, in partnership with Win Radio, hosted the DJ’s Fun Day, wherein the enthusiastic attendees got to experience the energy of PlayTime firsthand with interactive activities, games, and prizes, making the celebration even more thrilling.

Adding to the excitement, the PlayTimeKadas of Cebu and PlayTime Binibini Sam Acosta went live on social media as they toured around the greatest landmarks in Cebu, sharing historical knowledge and bringing festivities closer to the PlayTime community nationwide.

Festival-goers of the three-day Dinagyang Festival, on the other hand, equally experienced the fun and entertainment during the DJ’s Fun Day event hosted by PlayTime Babe Ivayne Omelig together with the PlayTimeKadas of Iloilo. To complete the experience, they went live on social media as they also took a tour of the city’s famed restaurants and flavors.

Forging Ties with National Basketball Training Center

In a ceremonial handshake by PlayTime’s Senior PR Manager, Mr. Jay Sabale and National Basketball Training Center (NBTC) National Program Director, Mr. Eric Altamirano on February 3, 2025, PlayTime CARES formalized its pledge to support NBTC in various areas – training, development camps, and athlete growth programs. This partnership aims to create more opportunities for youth to excel in basketball.

Through this initiative, PlayTime CARES helps in laying the foundation for future basketball stars, empowering them with the skills and opportunities they need to succeed in this sport and beyond. This collaboration vows to be a transformative force in both the development of young athletes and the future of Philippine basketball.

“Exploring Binondo’s bustling streets, enjoying vibrant festival grounds of Cebu and Iloilo, and embarking a notable partnership with NBTC, PlayTime continues to create meaningful and engaging experiences that bring people together. We remain committed to making every moment more exciting for players and festival-goers alike. Please stay tuned as we continue to be present in more festivals as well as promote goodwill that we believe are important to Filipinos.” Sabale shares.